Singapore Education System Blog

The Complete Guide to Google Advertising

Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan

I have a burgeoning pet toy company and website, so I was eager to find the best way for me to ensure my website and my company is easily found by people doing web searches.  Reading a bit of the history of web advertising was very interesting to me, how it has evolved and continues to evolve is very useful to understand how it works.

This book really helped me understand exactly what effort was required on my part to make sure that I was able to achieve the results I wanted. It not only helped me figure out the kind of marketing plan I needed, but also helped me simplify it so that I didn’t let the planning side of the marketing overwhelm me.

Additionally, the book covered a lot of useful tips for the actual content we could add to our website. Things like a “privacy policy” or “about us” can be useful to helping us keep customers!

So many words are thrown at us on the internet when it comes to looking for information about advertising your website, this book truly helped me understand what things like “PPC” “Keywords” “Adwords” or “SEO” are!  Thoroughly understanding how a PPC account really works is very useful to someone who would want to set up their own account.

This book really has so much valuable information, it can be a lot of almost overwhelming information for a small non-computer savvy small business owner, but I really think that its an invaluable tool for business owners of all levels. Read…

The book, Living in Singapore Reference Guide, Tenth Edition, is an invaluable reference tool for both expat newcomers and long-term residents alike to find information on goods, services, activities, and culture while living in Singapore. Written by expats for expats, the scope of the Tenth Edition of Living in Singapore Reference Guide was broadened in order to appeal to the resident English-speaking community in Singapore. It also includes critical information useful for individuals interested in setting up small businesses and for those moving to Singapore without the support of large corporate human resource departments. Living in Singapore Reference Guide, Tenth Edition helps individuals successfully meet the challenges of establishing a professional and personal life.

Reviewed by BidSG.com

You’ve read ‘Think and Grow Rich.” Are you RICH now??
Back in ‘95, I had the good fortune to find myself in an internship for a copier company. The job was a sales position, and the whole department swore by “Self Help” tapes and CD’s. I was instantly hooked on them, and started a collection of my own. At the time, I purchased a two-tape audio version of Think and Grow Rich and couldn’t get enough of it. It wasn’t until last year that I purchased the book, which I am now reading for the second time.

For fun, I decided to read some reviews AFTER I had already listened to/read the material, and I was particularly interested in one review that mentioned a conference where the speaker asked “Who has read TGR?” The reviewer stated that 20 or so raised their hands. The next question the speaker asked was “Who’s rich?” Supposedly, all their hands went down. The reviewer then stated “If you’ve read this book and you are NOT rich, please write a review.”

Well, I am not “rich” in terms of monetary value, so I guess that qualifies me.

Let me first start by saying that in Tony Robbins’ great CD program, Personal Power II, one of the first things he says is “It blows my mind how many people purchase tape programs like this AND NEVER USE THEM.” Ahh! So my question to this above-mentioned reviewer is, how many of those 20 people that read the book ACTUALLY USED THE MATERIAL?? People seem to think that if you buy these types of books or CD programs, you automatically become “rich” just because you read the information. Got news for ya, it doesn’t work that way. (more…)